Shrek: Tell Your Own Tale

Based on the hit movie Shrek(TM) from DreamWorks. Published by ipicturebooks, LLC, an affiliate of the AOL Time Warner Book Group

Shrek adventures that come in your email! Free Game Samples!

Using Medium Rare's proprietary TurnTale game engine, this interactive fairy tale lets subscribers decide what happens to Shrek! Episodes delivered in a series of responsive emails. Subsequent emails are delivered based on user responses in email replies or online.

Flexible marketing component permits users to pass episodes to friends, to request free trials, or to 'hack' links by way of viral marketing. Server-based authorization scheme puts the publisher in control of all content, enabling them to leverage web-based virality and search engine's preference for 'free samples' without jeopardizing intellectual property rights. Multiple subscription and sales models allows publisher to track and modify terms of free trial to maximize conversion based on real user activity.

Careful meta-tagging, targetted submissions and traffic source tracking have made Shrek: Tell Your Own Tale #1 in Yahoo, Google, AOL, GoTo and other key search engines.

42 HTML email episodes. 149 images and sounds from the movie Shrek. Voices of Eddie Murphy and Mike Myers.

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