Palm Coast Data & PennMedia

Email-based direct response marketing research project. Millions of targetted and "run of network" customers were solicited with solo emails, newsletter inserts and pop-ups, and driven to solicitaton-specific websites to purchase magazine subscriptions.

There, using traffic source tracking techniques, engagement devices and content mechanisms, we extracted preference data for responding individuals and manipulated their site experience in real-time-- that is, altered content and offers and initiated new and different secondary emails -- to customize the offer and maximize conversion.

The test consisted of nine major solication mechanisms in approximately 45 cells. Mechanisms tested included "gateways" and surveys, customer-to-customer recommendations, self-configuring offers, self-liquidating premiums, and various re-solication methods.

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