AOL@School eBook Reading Series

published by ipicturebooks (an AOL Time Warner Company; distributed by AOL@Schools

Basic eBook display package makes classic childrens books available to kids and teachers online. Includes supporting teacher's materials, refreshed weekly.

Medium Rare developed a replacement for an awkward, online book presentation system, using the capabilities and requirements of children as young as 5 years old as the baseline design criteria.

This new interface provides effective display and rapid production of simple HTML ebooks and related teaching materials for a weekly eBook series on AOL@SCHOOL. Medium Rare also manages the production of these books, providing quality, low-cost conversion services.

The eBook program is used by the publisher to raise awareness for their publishing program among teachers and other educators. "Protected" links are provides that enable potential customers to sign up for a free trial to the publisher's eBook subsscription service, generating new leads for their sales force, and providing meaning notice and reporting -- so those leads are acted upon in a timely and effective fashion.

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